One-on-One Coaching

Hello.  I offer one-on-one coaching for individuals or companies who want to become better known on the web. Whether you are a startup or rebooting an existing company, whether you are re-entering the job market or just beginning your job hunt, you need an online persona.

Your persona is the soul of your social narrative. We all need to tell a story. That story is how people become curious about you and want to learn more. It’s their pathway from being interested in a link online and clicking it, to becoming users, customers, investors, and employers.  Some people call this branding, but I believe it goes deeper than a logo.

 

Lee Schneider, Creative Director of Red Cup Agency

I’m Lee Schneider, Creative Director and Editor-in-Chief of Red Cup Agency in Santa Monica, CA.

When I published my book Be More Popular: Culture-Building For Startups it became an Amazon bestseller. Since it was successful (and still sells well) I have taught the ideas in the book to students in overflow classes at General Assembly and the University of Southern California (USC). Being more popular online, and building a culture around your company, were clearly ideas that resonated with startup founders. Anyone starting a new business needs customers. You need to build a culture around your work to get new customers. You have to discover who they are, create the story that will reach them, and put it out there. You need a social narrative.

I wanted to spread the ideas in the book. Not only to startups but also to solopreneurs, business coaches, writers, designers — anyone who can also benefit from creating a narrative for what they do and getting that story on the right online channels.  This is what I teach in my classes, but if you don’t live in LA or go to USC, my live classes aren’t accessible. That’s why this site exists.  Read on!

Contact me.

 

Details

Telling a story online is everything. Your social narrative is how customers, clients, and your best users get to know you. Here are the steps we take:

Discover Your Online Persona. When people Google your name or company online, what do they see? I start with an audit of the message you already have online.

What Is Your Message? We collaborate to shape an online message that speaks to your strengths.

What Are Your Best Channels? Once we have a story to tell, where shall we tell it? I do a market analysis to determine what channels will be best for you. You might be strongest as a blogger, YouTube video creator, podcaster, or Instagrammer. You media may thrive on Twitter, Facebook, or LinkedIn.

A Note to Job Hunters

Trying to re-brand or re-enter the job market? Here’s the deal: You need to be discovered online.


Whether you are looking for a job or rebranding,  your potential employer first has to discover you and get a sense of your reputation online. Once they meet you, will look beyond your resume and past your reel. 

Take control of your narrative

Think about it. Your narrative is really all you have. It’s how people get to know you. It’s indispensable, a story you can’t get away with not telling. I know how important your narrative is and I want to help you to express yours.

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FAQ

Do you work with teams or with individuals?

Both. If you enroll as a company up to three members of your team can participate.

Do you specialize in branding for certain industries? 

My experience spans medical tech, education tech, wellness, fitness, food tech, authors, photographers, movies, fashion, and startups.


Photo by Smart on Unsplash

 

Your Online Persona

You must tell a story online.

A new company needs market validation. No matter what your preferred term, be it growth hacking, customer outreach, or customer development, acting on your market research and developing a customer base is what makes a company, brand, venture or idea thrive. If you can’t tell a story, you’re in trouble.

Your narrative will make or break you

You will become known by the story you tell and the promises you make to your listeners, fans, and customers. When we talk about your brand, that’s what we mean.

I can help you develop your online persona. Here are the steps we take:

  • What Is Your Online Persona? When people Google your name or company online, what do they see? I start with an audit of the message you already have online.
  • What Is Your Message? We collaborate to shape an online message that speaks to your strengths.
  • What Are Your Best Channels? Once we have a story to tell, where shall we tell it? I do a market analysis to determine what channels will be best for you. You might be strongest as a blogger, YouTube video creator, podcaster, or Instagrammer. You media may thrive on Twitter, Facebook, or LinkedIn.

Loyalty is built directly on a foundation of storytelling

The narrative a company constructs about itself, its mission, its founders, and its team is what drives people to try you if you are new and to stick with you if you are established.

Be relevant and discovered in search results.

Customers, users, friends, and financial backers connect to the media you build around yourself.  When you look at your company presence online , what do you see?

Take control of your narrative.

View simple pricing


Empire State Building Image:  by Maarten van den Heuvel on Unsplash. 

Startup by Štefan Štefančík on Unsplash