About the Program

 Hello.  We offer branding services for companies and individuals. 

Click the companies link if you are part of a startup or early stage company that needs to craft an online identity. Click the for individuals link if you are re-branding online.

Lee Schneider Red Cup Agency

I’m Lee Schneider, Creative Director and Editor-in-Chief of Red Cup Agency in Santa Monica, CA. As a digital publisher, Red Cup produces ebooks and podcasts. I teach media and crowdfunding for the University of Southern California, in the School of Architecture.  As a producer/writer, my clients have included Good Morning America, Disney, NBC, TLC, Discovery, The History Channel, Meredith Corporation, AIA San Francisco, Architects for Humanity, and corporate clients like Home Depot. At Red Cup, our clients have included startups in edtech, medtech, food tech, and fitness, as well as authors and photographers.

Media Kit

Books by Lee Schneider

My writing appears in Medium. I produce the Future of Food podcast which is distributed via our microsite, iTunes, Stitcher, TuneIn, and Google Play.

Factoid: I was was a writer for the iconic cartoon series ThunderCats.

Contact me about the program.

 

Details

Why are there two programs? Startups and growth companies need online branding to position themselves in the marketplace.  Individuals  often have an online narrative in place. You might might need to  refresh your narrative or deploy it on social media platforms.

Apply now.

Communications are everything. I can help you master these critical channels.

  1. Start your social media feeds. I do a market analysis to determine what social media channels will be best for you, whether they are Facebook, Twitter, Instagram, LinkedIn, reddit, or YouTube. I’ll give you an action plan for how to keep them filled with relevant material to engage your audience

  2. Create memorable and actionable articles. Stake your claim to thought leadership with articles for your blog or for guest posting. I provide research suggestions and editorial assistance to help you create your best material.

  3. Create short-form videos that are shareable and engaging. The most popular and yet the most challenging part of the Web is video.

  4. Create podcasts that build an audience and create a lasting presence for you online.

For Individuals

Trying to re-brand or re-enter the job market? Here’s the deal: You need to be discovered online.


Whether you are looking for a job or rebranding,  your potential employer first has to discover you and get a sense of your reputation online. Once they meet you, will look beyond your resume and past your reel. 

Take control of your narrative

Think about it. Your narrative is really all you have. It’s how people get to know you. It’s indispensable, a story you can’t get away with not telling. I know how important your narrative is and I want to help you to express yours.

I can help you master these critical channels.

  1. Start your social media feeds. I do a market analysis to determine what social media channels will be best for you, whether they are Facebook, Twitter, Instagram, LinkedIn, reddit, or YouTube. I’ll give you an action plan for how to keep them filled with relevant material to engage your audience

  2. Create memorable and actionable articles. Stake your claim to thought leadership with articles for your blog or for guest posting. I provide research suggestions and editorial assistance to help you create your best material.

  3. Create short-form videos that are shareable and engaging. The most popular and yet the most challenging part of the Web is video.

  4. Create podcasts that build an audience and create a lasting presence for you online.

A One-Month Intensive Program

We meet on the phone or via Zoom for an hour each week.  You’ll come out of the program with an action plan for yourself or your team to build your brand online. Additional sessions are available on an individual basis.

What You Get

Together we will create a personal brand action plan that resonates with the target audience in your industry.

  • Research the best channels to help you become more visible.
  • Develop the media you need.
  • Consult with you your short-form video
  • Consult with you on podcasting
  • Editorial support for your articles and blogs
  • Create and maintain social media feeds

View simple pricing


FAQ

Do you work with teams or with individuals?

Both. If you enroll as a company up to three members of your team can participate.

Do you specialize in branding for certain industries? 

My experience spans medical tech, education tech, fitness, food tech, authors, photographers, fashion, and startups.

The program is by application only.

The application is online. Take control of your narrative and fill out the form with no obligation. I’ll get in touch with you whether you are accepted into the program or not. Good luck!

Photo by Smart on Unsplash

 

Your Brand Narrative

You must tell a story about your company.

A new company needs market validation. No matter what your preferred term, be it growth hacking, customer outreach, or customer development, acting on your market research and developing a customer base is what makes a company, brand, venture or idea thrive. If you can’t tell a story, you’re in trouble.

Your narrative will make or break you

You will become known by the story you tell and the promises you make to your listeners, fans, and customers. When we talk about your brand, that’s what we mean.

Let me help you develop the media you need.

  • Start and maintain social media feeds
  • Create engaging short-form video
  • Create podcasts
  • Writing articles and blogs for your site and for guest posting

You may not need to employ all of those tactics all the time. I can help you discover which will be most effective for you.

Loyalty is built directly on a foundation of storytelling

The narrative a company constructs about itself, its mission, its founders, and its team is what drives people to try you if you are new and to stick with you if you are established.

Be relevant and discovered in search results.

Customers, users, friends, and financial backers connect to the media you build around yourself.  When you look at your company presence online , what do you see?

Take control of your narrative today

How it Works

A One-Month Intensive Program

We meet on the phone or via Zoom for an hour each week.  You’ll come out of the program with an action plan for yourself or your team to build your brand online. Additional sessions are available on an individual basis.

What You Get

Together we create a personal brand action plan.

  • Research the best channels to help you become more visible.
  • Consult with you to create and maintain social media feeds
  • Consult with you on your short-form video
  • Consult with you on podcasting
  • Provide editorial support to help you write articles and blogs

View simple pricing

 

Empire State Building Image:  by Maarten van den Heuvel on Unsplash

Startup by Štefan Štefančík on Unsplash