Your Best Channels

With so many social media channels to choose from, how can you decide which are the best for you? In this short video I go over some of the choices and give you a deeper understanding of what channels will work for you as you master your online persona.

How Real Leaders Melt The Iceberg of Ignorance With Humility

Similar images of the ‘Iceberg of Ignorance‘ have been around for decades. Today they are spreading like wildfire on social media, rapidly becoming one of the most shared legends of popular management culture.

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Telling Your Story Online

You need a narrative to help people understand why you do your work. The story you choose matters a lot, particularly when you tell it online. To succeed  in the digital space, your story has to be portable, relatable, and quickly grasped.

Here’s an example from The Washington Post. Babyscripts, a former client of mine,  raised $8 million to create and market a remote monitoring app for pregnant mothers. The advantages of the Babyscripts app are many:  When  moms use it, they don’t have to go to the doctor’s office as often for routine checkups. Doctors can concentrate on high-risk patients instead. Everyone saves time and money, and a healthier pregnancy is the outcome.

That all might sound like a great story to you. But things are different when pitching a story to the media and asking journalists to tell it online. When I worked on telling the Babyscripts story I realized the company had good talking points. But talking points aren’t a good story by themselves. Investors will listen to features and benefits. Some customers might as well. But people encountering you for the first time will need to be engaged by a narrative richer than just a features-and-benefits list. .

The Babyscripts founders gained traction when they said, “We are two bachelors who created an app to monitor pregnancy.” It doesn’t tell you everything they do, but it gives you a sense of who they are. It hints at why they might want to do their work. They are interested in doing good. They took a leap. They have a vision.  It’s that line that forms the basis of headline of The Washington Post story about them. Before the Post article, Babyscripts had been mentioned in Inc, and profiled in Forbes.  I wrote a press release that certainly helped with that. But what really made them discoverable was finding their story and telling it. That is what gets you featured in The Washington Post.