Your Online Persona

You must tell a story online.

A new company needs market validation. No matter what your preferred term, be it growth hacking, customer outreach, or customer development, acting on your market research and developing a customer base is what makes a company, brand, venture or idea thrive. If you can’t tell a story, you’re in trouble.

Your narrative will make or break you

You will become known by the story you tell and the promises you make to your listeners, fans, and customers. When we talk about your brand, that’s what we mean.

I can help you develop your online persona. Here are the steps we take:

  • What Is Your Online Persona? When people Google your name or company online, what do they see? I start with an audit of the message you already have online.
  • What Is Your Message? We collaborate to shape an online message that speaks to your strengths.
  • What Are Your Best Channels? Once we have a story to tell, where shall we tell it? I do a market analysis to determine what channels will be best for you. You might be strongest as a blogger, YouTube video creator, podcaster, or Instagrammer. You media may thrive on Twitter, Facebook, or LinkedIn.

Loyalty is built directly on a foundation of storytelling

The narrative a company constructs about itself, its mission, its founders, and its team is what drives people to try you if you are new and to stick with you if you are established.

Be relevant and discovered in search results.

Customers, users, friends, and financial backers connect to the media you build around yourself.  When you look at your company presence online , what do you see?

Take control of your narrative.

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Empire State Building Image:  by Maarten van den Heuvel on Unsplash. 

Startup by Štefan Štefančík on Unsplash